There's a weight of evidence to show that leaflet distribution is one of the most effective marketing techniques available. Research proves that far from being junk mail, people read the leaflets that they receive through their letterbox and are more likely to act on its content than respond to most other forms of marketing. In these days of falling national and local newspaper circulation, reducing television advertsing (with sky+ who watches tv adverts these days?) many companies are turning to letterbox marketing as the best way to reach their target audience.
So why is door to door marketing so effective? Well unlike other forms of marketing, particular on line marketing, leaflet delivery is a physical and tactile media which makes it highly memorable. Add to that that nearly 50% of all householders report that they retain leaflets that they receive, storing them in kitchen drawers, on a pinboard or stuck to their fridges etc.
National research demonstrates the strength of door drop campaigns and the most recent research shows that door to door campaigns actually support and enhance on line marketing. Leaflets don't just get people into shops and stores they can prompt people to go on line and take advantage of the services being offered.
As you can see from the statistics and graphs below, leaflet campaigns really work and contrary to perceived wisdom the vast majority of householders actually like to receive direct marketing material through their door.
Effectiveness statistic 1
More householders remember receiving a particular door drop leaflet than remember any other marketing channel.
Effectiveness statistic 2
The majority of the UK's top advertisers use leaflet distribution as part of their marketing portfolio.
Effectiveness statistic 3
Customers are highly likely to respond to leaflets that offer money off or have a form of special offer.
Effectiveness statistic 4
The vast majority of householders are happy to regularly receive unsolicited mail from retailers.
We have found that our Clients have had really good responses to their leaflet campaigns, delivering an excellent return on the minimal investment involved. We've found that local companies offering local services to local people and using a local leaflet provider to do so is a winning combination. But don't take our word for it - read what our clients have to say about our services by clicking on the tab on the menu bar above.
(Source of all statistics : Direct Marketing Association website)